Maybe you shouldn't write online

Advice from successful media creators must be taken with a pinch of salt.

"Start writing online". "Start a podcast". "Start a YouTube channel".

Okay, but hold on. Imagine two scenarios: 1) An online writer making a $500K a year 2) An investor making $5 million a year

Both love what they do equally. Both work the same number of hours each week. Which of the two would you rather be? And which of the two would you be more likely to hear from?

Advice (or 'gyaan' as I call it) from successful media creators is more likely to reach us because they're dispensing it on home turf. They've got an online audience. They know how to capture attention. How to write the perfect hook. How to optimize for SEO traffic. But don't forget – they're banging on a keyboard and hitting publish while our investor from scenario 2 is probably sipping champagne on their yacht.

Neither career is inherently superior to the other, but since our decisions are influenced by the information we consume, the relative volume of advice we receive from media creators will lead to us overweighing the benefits of scenario 1.

I'm aware that I sound like a hypocrite here, because I'm somewhat of an online creator myself (and I definitely don't have a yacht to sip champagne on), but who knows – maybe that will change some day.